![]() The Antipodes, for reasons that are complicated and somewhat obscure, have long enjoyed an espresso culture that has been markedly superior to that found Stateside. ![]() As such, we have arrived at an important milestone, a confluence of thought on what well made coffee should be, and how it should be marketed. Such a characterization would miss the deliciously nuanced point, however, that the integration into American coffeehouse menus (Starbucks just added it to something like one third of all coffeehouses in America yesterday) of this particular drink, in this particular manner and at this particular time, represents a significant intersection in the journeys of the Second Wave and the Third Wave coffee movements. It would be an easy and convenient matter to dismiss the Flat White as another marketing artifice, along the lines of the Caramel Macchiato and the Cortado, monikers that were successfully co-opted - and substantially modified from their original forms - by, respectively, Starbucks and the Third Wave movement. On behalf of coffee drinkers and professionals across this land, we'd like to welcome our brethren from Down Under to our ongoing love affair with coffee, the beverage, as well as its lively subculture. So the Flat White has arrived to the American coffee zeitgeist, courtesy of Starbucks North America.
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